Interesting move from Chrysler, which is creating a distinct brand identity for Dodge and Chrysler, with an eye to international sales through Fiat’s Lancia brand. While it now has four brands, like GM, it’s working hard to clearly mark Dodge as a performance brand. GM, however killed Pontiac, its performance brand, in favour of sprinkling performance attributes across its vehicle lineup:
Chrysler strategy: Separate its brands | detnews.com | The Detroit News.
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