Interesting move from Chrysler, which is creating a distinct brand identity for Dodge and Chrysler, with an eye to international sales through Fiat’s Lancia brand. While it now has four brands, like GM, it’s working hard to clearly mark Dodge as a performance brand. GM, however killed Pontiac, its performance brand, in favour of sprinkling performance attributes across its vehicle lineup:
Chrysler strategy: Separate its brands | detnews.com | The Detroit News.
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About Paul Ferriss
Paul Ferriss is a writer and editor based in Toronto, Canada. He is editor of CAA Magazine (published for the Canadian Automobile Association by Totem, a custom content agency.) He's also Totem's director of creative and editorial. Previously he was executive editor at Marketing, a magazine covering advertising, media and marketing, where he also covered automotive marketing and managed an editorial team. He also works as a freelance writer and has written for a variety of newspapers, magazines and websites including The Globe and Mail, Toronto Star, National Post and Canadian Business. He's the author of Never Too Fast: The Paul Tracy Story.
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