Paul Ferriss is an editor and writer based in Toronto. He’s director of editorial & creative at Totem, a custom content agency and also editor of CAA Magazine (published for the Canadian Automobile Association). His work has appeared in The Globe and Mail, National Post, Toronto Star, and other websites and magazines. He’s the author of Never Too Fast – The Paul Tracy Story (published by ECW Press) and a member of AJAC. Follow him @paulferriss and connect with him on LinkedIn.