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Mergers and more

It looks like Champ Car and the IRL are finally sitting down to talk mergers. Both series have struggled apart for too long, and who knows, they might still struggle again as single entity. NASCAR‘s success has turned the battle for sponsorship into an out-and-out war. Can Champ Car/IRL enter the fray and maybe win some ground?

Nissan’s Carlos Ghosn says the automaker will grab new market share the old-fashioned way: with an influx of product. It surely can’t be long before Nissan goes head to head with GM, Ford, Chrysler and soon Toyota in NASCAR’s Nextel Cup.

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About Paul Ferriss

Paul Ferriss is a writer and editor based in Toronto, Canada. He is editor of CAA Magazine (published for the Canadian Automobile Association by Totem Content a custom content agency.) He's also Totem's director of editorial and creative. Previously he was executive editor at Marketing, a magazine covering advertising, media and marketing, where he also covered automotive marketing and managed an editorial team. He also works as a freelance writer and has written for a variety of newspapers, magazines and websites including The Globe and Mail, Toronto Star, National Post and Canadian Business. He's the author of Never Too Fast: The Paul Tracy Story.

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