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Paul Ferriss

Paul Ferriss is a writer and editor based in Toronto, Canada. He is editor of CAA Magazine (published for the Canadian Automobile Association by Totem, a custom content agency.) He's also Totem's director of creative and editorial. Previously he was executive editor at Marketing, a magazine covering advertising, media and marketing, where he also covered automotive marketing and managed an editorial team. He also works as a freelance writer and has written for a variety of newspapers, magazines and websites including The Globe and Mail, Toronto Star, National Post and Canadian Business. He's the author of Never Too Fast: The Paul Tracy Story.
Paul Ferriss has written 69 posts for Paul Ferriss

To clip in or not to clip in

Some thoughts on riding with clipless pedals (or not, as the case may be) Continue reading

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On Mulholland Drive

Visiting Los Angeles on business usually means arriving at LAX, driving to the hotel in Marina Del Rey, driving from MDR to meetings in Torrance – repeat every day or so – and then head back to LAX to return home. Last week though was a bit different. A little extra time near the end of our second day … Continue reading

Driving like a racer (or at least trying to)

Driving an actual race car had long been a goal of mine. Sure, I’d spent a day or so behind the wheel of small Formula Ford-style cars at the Bridgestone Racing School and taken a BMW Winter Driving course. But I’d never had the chance to drive a true purpose-built race car on a track … Continue reading

Driving without drivers

The driverless car began to turn left at an intersection just as two pedestrians stepped off the curb, ignoring the ‘don’t walk’ sign. A warning chirp sounded inside the car and it began to slow, mid-way through its turn. “Jaywalkers aren’t in scope,” said the engineer in the passenger seat to the engineer in the … Continue reading

Shooting Cars: How to Capture that Perfect Auto Image

This post originally appeared on the Totem blog Sometimes, those of us lucky enough to make magazines for a living are asked to share how we shot that image, found that story, nailed down that fascinating person for an interview. Honestly, how we do these things is no secret, and it’s usually much less glamorous … Continue reading

Race Ready: Inside the GEICO NASCAR Team

This story, for GEICO Now magazine, published for GEICO by Totem, gave me a chance to take a look inside GEICO’s NASCAR team. I interviewed driver Casey Mears, crew chief Robert “Bootie” Barker (that’s him on the opening page) as well as many members of the pit crew. I love writing these “under the hood” … Continue reading

Driving the Honda Odyssey

Minivans take a lot of abuse. Not just from all the stuff they cart around, the parking lot dings they endure and the variety of bumps and scrapes they put up with from kids, bikes, potholes, etc. They’re also the subject of a great deal of psychological abuse. People love to hate them, even people … Continue reading

A summer road trip to Maine

It’s hard to leave Canada behind on a trip to Maine. Once you’re in the state, you’ll notice that road signs often carry distances in both miles and kilometres. And it’s not uncommon to see “Welcome Quebecois” banners strung across streets in the many beach towns and hearing French being spoken as often as English … Continue reading

My week with the Ford F-150

I have to admit: I was pre-disposed to like the Ford F-150. I’ve long harboured the idea that I am, at heart, a truck guy. Trucks give off this ready-for-anything vibe; an “I Got This” attitude. They display a sturdiness and sense of purpose that you just don’t find in a car. But, the truth … Continue reading

NY Times Autos reaches end of the (print) road

As of the end of this year, The New York Times will end its print Automobiles section. While it looks as though Autos content will continue in some form online, I’ll miss reading the Automotive content in print. Part of the appeal for me was the print section published the work of great writers like … Continue reading

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