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Volkswagen’s ego-free ads

The Volkswagen Passat campaign continues the current VW trend towards really sharp, smart advertising. The end line “Lowest ego emissions of any German sedan” is spoken so plainly, almost flatly, that you might miss it the first time you see the spot. Car ads this good don’t come around very often.

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About Paul Ferriss

Paul Ferriss is a writer and editor based in Toronto, Canada. He is editor of CAA Magazine (published for the Canadian Automobile Association by Totem, a custom content agency.) He's also Totem's director of creative and editorial. Previously he was executive editor at Marketing, a magazine covering advertising, media and marketing, where he also covered automotive marketing and managed an editorial team. He also works as a freelance writer and has written for a variety of newspapers, magazines and websites including The Globe and Mail, Toronto Star, National Post and Canadian Business. He's the author of Never Too Fast: The Paul Tracy Story.

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