Honda’s Formula 1 effort has yet to pay real dividends, and this season looks to continue that trend. But that hasn’t stopped it from promoting itself, and its green agenda.
Honda wrapped the March 5 edition of the U.K. trade magazine, Marketing with an eight-page wrap, with the question “Sport’s most innovative positive marketing programme? under the Earthdreams header and a green and blue shot of Earth.
Inside there’s a shot of Jenson Button’s F1 car, along with a brief explanation of the earthdreams marketing effort/green campaign.
Ads like this aren’t cheap. And. while they look great, any racing fan will tell you that it really doesn’t mean much if it’s not accompanied by some success on the track
Paul Ferriss 