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Marketing

This category contains 7 posts

My week with the Ford F-150

I have to admit: I was pre-disposed to like the Ford F-150. I’ve long harboured the idea that I am, at heart, a truck guy. Trucks give off this ready-for-anything vibe; an “I Got This” attitude. They display a sturdiness and sense of purpose that you just don’t find in a car. But, the truth … Continue reading

Stealing the show

A version of this post appeared on the Totem Brand Stories blog For the automotive world, winter typically means two things: driving in snow and auto show season.  While the cars are always the stars, the shows themselves are almost as competitive. The Los Angeles Auto Show kicks off the season in late November, followed … Continue reading

Is racing still relevant?

I asked myself that question as I watched the closing laps of Sunday’s Bahrain Formula 1 race – an event that became a lightning rod for protesters who say it was simply a PR exercise by the ruling Sunni party to mask its totalitarian regime. Media reports said many F1 teams were “quietly uncomfortable” about … Continue reading

Volt, Sonic star in Detroit

Some early news from the North American International Auto Show in Detroit: The Chevrolet Sonic made its debut and, to no one’s surprise, the Chevrolet Volt is the North American Car of the Year. And, the newly revamped Explorer is the truck of the year.

Chrysler strategy: Separate its brands | detnews.com | The Detroit News

Interesting move from Chrysler, which is creating a distinct brand identity for Dodge and Chrysler, with an eye to international sales through Fiat’s Lancia brand. While it now has four brands, like GM, it’s working hard to clearly mark Dodge as a performance brand. GM, however killed Pontiac, its performance brand, in favour of sprinkling … Continue reading

The Crowd-ed Car

Social Media Today reports that the Dutch Society for Nature and Environment, is thinking hard about the future of cars, and the car of the future. It, along with several technical universities, is asking people to contribute their ideas of what tomorrow’s cars should do, be and look like. It’s social media and crowdsourcing combined … Continue reading

Honda’s F1 dream

Honda’s Formula 1 effort has yet to pay real dividends, and this season looks to continue that trend. But that hasn’t stopped it from promoting itself, and its green agenda. Honda wrapped the March 5 edition of the U.K. trade magazine, Marketing with an eight-page wrap, with the question “Sport’s most innovative positive marketing programme? … Continue reading

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