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Cars, Marketing

The Crowd-ed Car

Social Media Today reports that the Dutch Society for Nature and Environment, is thinking hard about the future of cars, and the car of the future. It, along with several technical universities, is asking people to contribute their ideas of what tomorrow’s cars should do, be and look like. It’s social media and crowdsourcing combined with automotive design. Chrysler and GM take note.

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About Paul Ferriss

Paul Ferriss is a writer and editor based in Toronto, Canada. He is editor of CAA Magazine (published for the Canadian Automobile Association by Totem Content a custom content agency.) He's also Totem's director of editorial and creative. Previously he was executive editor at Marketing, a magazine covering advertising, media and marketing, where he also covered automotive marketing and managed an editorial team. He also works as a freelance writer and has written for a variety of newspapers, magazines and websites including The Globe and Mail, Toronto Star, National Post and Canadian Business. He's the author of Never Too Fast: The Paul Tracy Story.

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