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This category contains 4 posts

From catalogue to magazine: the power of storytelling

This post was originally published on the Totem blog. We all enjoy a good story—whether we’re reading it on our smartphone, tablet or laptop. Yet, some of us actually like to read on one of those cutting-edge devices that are printed on paper, the ones that are held together with staples and glue. What are … Continue reading

Race Ready: Inside the GEICO NASCAR Team

This story, for GEICO Now magazine, published for GEICO by Totem, gave me a chance to take a look inside GEICO’s NASCAR team. I interviewed driver Casey Mears, crew chief Robert “Bootie” Barker (that’s him on the opening page) as well as many members of the pit crew. I love writing these “under the hood” … Continue reading

NY Times Autos reaches end of the (print) road

As of the end of this year, The New York Times will end its print Automobiles section. While it looks as though Autos content will continue in some form online, I’ll miss reading the Automotive content in print. Part of the appeal for me was the print section published the work of great writers like … Continue reading

Stealing the show

A version of this post appeared on the Totem Brand Stories blog For the automotive world, winter typically means two things: driving in snow and auto show season.  While the cars are always the stars, the shows themselves are almost as competitive. The Los Angeles Auto Show kicks off the season in late November, followed … Continue reading

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