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Auto industry

This category contains 15 posts

The $250,000 Muscle Car Mashup

At first glance, the Equus Automotive Bass 770 looks like a macho mixture of a 60s Dodge Challenger and a Ford Mustang with a touch of Ferrari thrown in for good measure — and that’s exactly the point, according to Ian James, the boutique car company’s “brand ambassador” (and a race-car driver who was at … Continue reading

Stealing the show

A version of this post appeared on the Totem Brand Stories blog For the automotive world, winter typically means two things: driving in snow and auto show season.  While the cars are always the stars, the shows themselves are almost as competitive. The Los Angeles Auto Show kicks off the season in late November, followed … Continue reading

The cars that drove the culture

This book review appears in the Winter 2012 edition of CAA Magazine Engines of Change-A History of the American Dream in Fifteen Cars Engines of Change (Simon & Schuster, 2012) by Paul Ingrassia is a fascinating look at the intersection of cars and culture. And it’s as much about the ground-breaking cars of the 20th century … Continue reading

2012 Chevrolet Volt Review

Although it could be the way of the future, there’s something odd about plugging in your car. It’s like having a giant cellphone parked in your driveway, powering up. And that’s the biggest mental hurdle you need to leap when you drive a Chevrolet Volt—the way you’ve fuelled up your car since you got your … Continue reading

2012 Nissan Juke Review

The Nissan Juke is a true crossover. At first glance it looks like a sporty, two-door coupe—until you notice the nearly hidden rear door handles. It also has the deep wheel wells and tall profile of a small, Jeep Wrangler-like SUV. And that’s the point. The Juke crosses over different car categories (compact car, crossover/SUV, … Continue reading

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