This story, for GEICO Now magazine, published for GEICO by Totem, gave me a chance to take a look inside GEICO’s NASCAR team. I interviewed driver Casey Mears, crew chief Robert “Bootie” Barker (that’s him on the opening page) as well as many members of the pit crew. I love writing these “under the hood” … Continue reading
At first glance, the Equus Automotive Bass 770 looks like a macho mixture of a 60s Dodge Challenger and a Ford Mustang with a touch of Ferrari thrown in for good measure — and that’s exactly the point, according to Ian James, the boutique car company’s “brand ambassador” (and a race-car driver who was at … Continue reading
A version of this post appeared on the Totem Brand Stories blog For the automotive world, winter typically means two things: driving in snow and auto show season. While the cars are always the stars, the shows themselves are almost as competitive. The Los Angeles Auto Show kicks off the season in late November, followed … Continue reading
I asked myself that question as I watched the closing laps of Sunday’s Bahrain Formula 1 race – an event that became a lightning rod for protesters who say it was simply a PR exercise by the ruling Sunni party to mask its totalitarian regime. Media reports said many F1 teams were “quietly uncomfortable” about … Continue reading
The Nissan Juke is a true crossover. At first glance it looks like a sporty, two-door coupe—until you notice the nearly hidden rear door handles. It also has the deep wheel wells and tall profile of a small, Jeep Wrangler-like SUV. And that’s the point. The Juke crosses over different car categories (compact car, crossover/SUV, … Continue reading
I’ve decided I want a Ford Bronco. Not the bloated monster-truck style Bronco or even the bouncy Bronco II, but the square Bronco from the mid-seventies. The one with the small tires and wheels that made it look like it was hiking up its pant legs to wade across a creek. It’s the simple design … Continue reading
Some early news from the North American International Auto Show in Detroit: The Chevrolet Sonic made its debut and, to no one’s surprise, the Chevrolet Volt is the North American Car of the Year. And, the newly revamped Explorer is the truck of the year.