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Auto industry, Auto racing, Branding, Cars, Content, GEICO, NASCAR

Race Ready: Inside the GEICO NASCAR Team

This story, for GEICO Now magazine, published for GEICO by Totem, gave me a chance to take a look inside GEICO’s NASCAR team. I interviewed driver Casey Mears, crew chief Robert “Bootie” Barker (that’s him on the opening page) as well as many members of the pit crew. I love writing these “under the hood” -style stories. Each member of the crew answered any and all questions and really explained the work they do all while showcasing the bonds that make them a team.

GEICONOW_RaceReady_Page_1

 

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